Mind Over Body: Mental Health Awareness Gala
Marketing Strategy • Event Communications • Brand Identity
Project Overview
The Mind Over Body Mental Health Gala was a conceptual nonprofit fundraising event designed to raise awareness about mental health and support organizations working to reduce stigma around mental illness. The event was designed to bring together advocates, performers, and community leaders for an evening of conversation, education, and fundraising in New York City.
The event concept proposed a large-scale gala hosted at Cipriani Wall Street, bringing together speakers, performers, and mental health advocates to highlight the importance of mental health education and community support.
My Role
Role: Marketing Director
I led the development of the event’s marketing communications and visual identity, including:
• Event branding and logo design
• Email newsletter design
• Invitation design
• Marketing campaign strategy
• Promotional messaging for digital and direct outreach
The goal of my work was to create a cohesive brand identity that reflected the event’s mission while attracting attendees, sponsors, and media attention.
Marketing Strategy
The marketing strategy focused on reaching socially conscious professionals and advocates interested in mental health awareness.
The campaign included several communication channels:
• Email invitations and newsletters to promote the event
• Social media promotion from event organizers and partners
• Direct mail invitations to corporate partners and sponsors
• Livestream promotion to expand the event’s digital reach
The target demographic included millennials and working professionals interested in mental health advocacy and community engagement.
