Fig Tree Health Group
Brand Strategy & Website Relaunch Proposal
Project Overview
The Fig Tree Health Group proposal was developed as a strategic plan to relaunch and expand the organization’s digital presence. The project focused on positioning the brand within the wellness and nutrition space while creating a cohesive platform that connected health education, lifestyle content, and restaurant recommendations.
The proposal included a website structure, content strategy, and brand direction designed to establish Fig Tree Health Group as a trusted source for wellness information and nutritional guidance.
My Role
• Developed the concept for a website relaunch
• Created brand positioning within the wellness and nutrition space
• Designed content categories including lifestyle, health, and dining
• Produced a nutritional guide and educational content
• Presented the proposal directly to the organization’s founder
The Fig Tree Health Group
Brand Strategy & Digital Platform Proposal
This proposal outlines a strategic concept for The Fig Tree Health Group, a wellness-focused digital platform designed to connect nutrition, lifestyle, and health education.
The goal of the project was to develop a clear brand direction and website structure that would position Fig Tree as a trusted resource for holistic wellness information, plant-forward nutrition, and health-conscious dining recommendations.
The proposal included a content strategy, editorial direction, and digital platform framework intended to support the brand’s growth and long-term audience engagement.
